SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking initiative amplifying the voices of six nonprofits driving
real change in their communities.
Follow along as we document their journeys!
Join our network by texting MISSION to 33777 to stay
up-to-date on all the ways you can get involved!
Six Nonprofits.
Six Agencies. Infinite Possibility.
Introducing Girlhood, a new campaign to fight sex trafficking created for SHERO Foundation by agency partner Duncan Channon launched in partnership with Advertising Week as part of the inaugural Purpose, Produced initiative. The work shows girlhood as something vivid and powerful, and reminds us how sex trafficking strips away a girl’s safety, agency and possibility – and that it rarely looks how people imagine. Girlhood seeks to restore power to those who might be targets and to the people in their lives who want to protect them.
Girlhood is the final campaign from the inaugural group of six Purpose, Produced partners. It’s a heavy subject, approached with thoughtfulness and beauty — and a meaningful way to close this first chapter of the initiative. End sex trafficking. Stand with survivors. Protect girlhood.
AGENCY: DUNCAN CHANNON
Jessea Hankins: Creative director, Writer; Jessica Wyatt: Creative Director, Art Director; Shannon Burns: Design Director; Rita Ribera Channon: Executive Producer; Keenan Hemje: Head of Production; Kumi Croom: Managing Director; Genevieve Gray: Group Account Director; Nicole Rodriguez: Senior Account Manager; Rosheila Robles: Director of Project Management; Mel Gray: Associate Director of Brand Strategy; Adam Flynn: Senior Social Norms Strategist; Leslie Diard: Executive Director, Media + Analytics; Morgan Neumann: Associate Manager, Media + Programmatic; Mary Beth Barney: Business Affairs; Debbie McMahon: Traffic & Asset Manager
MAIN PRODUCTION, FORT WALTON BEACH, FL
Production Company: Gannet Creative House; Photographer: Sean Murphy; Cinematographer: Tyler Trant; Producer: Skye Bailey; Assistant Producer: Jen Von Nida; Account Coordinator: Ian Lovin; Production Assistant / Dungeons & Dragons consultant: Austin English; Gaffer: Kevin Almodovar; Grip: Brandon Perdue; Set Designer: Kaitlin Bausch; Social & BTS Documentarian: Jen Deeb
SUPPLEMENTARY PRODUCTION, SAN RAFAEL, CA Photographer/Cinematographer: Darius Riley | Hour Voyses; Casting: Gregg Cohen
MUSIC
Music Company: Walker; Written by: Christopher Keyes; Managing Director: Sara Matarazzo; Senior Executive Producer: Stephanie Pigott; Senior Producer: Danielle Soury; Business Affairs Manager: Deanna Romine
POST PRODUCTION
Editor: Whitney James; Telecine: Roast n’ Post; Colorist: Chris Martin; Producer: Crystal Villamayor; On-Line Editor: Mark Everson; VO Casting: Dane Gorman; Audio Mix: Tone 11; Sound Design/Engineer: Eben Carr;
Introducing the DarkSky One.
This is more than a concept car.
It’s a statement.
Built to move quietly through the world.
Designed to give the night back to the sky.
Engineered to challenge an industry addicted to excess light.
Because light pollution is now one of the fastest-growing environmental threats on Earth, even if most of us only notice it when a car blinds us at a stoplight.
So instead of telling people to change their lightbulbs, DarkSky International and Bray & Co set out to shift the paradigm not by asking people to change, but by changing the industry itself.
They became an automotive brand.
The DarkSky One was designed to look, feel, and behave like a real car launch, because that’s where the problem lives. Inside an industry that keeps getting brighter, harsher, and more harmful.
On January 14, the DarkSky One makes its official debut at the
Detroit Auto Show.
Not to sell a car. But to start a movement.
Learn more about DarkSky International and their work to protect the night sky at https://darksky.org
Agency: Bray & Co
Creative: Peter Bray, Dan Rozenblum, Jake Alveine, Dessi Price, Tony Vazel, Diego Hercules, Melvin Montalvo, Grace Jao
Strategy / Account Service: Nicole Collins
Car Design: Phiaro Tokyo
Second Responders: The Variable for Trauma Intervention Programs, Inc.
When tragedy strikes, first responders save lives. But when they leave, another kind of help is needed. For nearly 40 years, Trauma Intervention Programs (TIP) volunteers have shown up to provide emotional first aid to those left behind — the survivors, the families, the ones in shock and grief.
With support from SixDegrees.org, Advertising Week, and The Variable, TIP is launching its first national campaign: Second Responders. Anchored by the message “Emotional Rescue Deserves a Response,” the campaign calls on all of us to show up — to care, to listen, and to be there when it matters most.
“Working on a client like TIP does something amazing for our team… working on a brand with purpose is like a balm to the soul.” — Matt Cook, Chief Creative Officer, The Variable
Learn how you can become a Second Responder: http://tipnational.org
Agency: The Variable
Courtney Lewis, Chief Executive Officer
Julia Gray, Group Account Director
Kate Fenstermacher, VP Delivery
Gracely Murphrey, Delivery Director
Ashley Roberson, Operations Manager
Brooke Smith, SVP, Strategy & Growth
Jessy Magor, Senior Director, Marketing & Growth
Jo Joslin, Associate Director Growth
Matt Cook, Chief Creative Officer
Joe Parrish, Co-Founder & Senior Advisor
Chris Vernon, Associate Creative Director
Sarah Anderson, Creative Director
Matteson Fields, Creative Director
David Sherrill, Senior Editor
Cassidy Dupas, Senior Studio Designer
Tibor Nemeth, Director & DP
Liz Nemeth, Photographer
Keith Rose, Producer
Jake Rapp, Music Talent & Influencer
Blake Mohler, Music Producer
Re:framing Mentorship: Versus for The Pulse of Perseverance Project
A campaign by Versus in partnership with SixDegrees.org and The Pulse of Perseverance Project (P3) - Part of the Purpose, Produced initiative with Advertising Week
What happens when mentorship becomes
truly accessible?
Re:framing Mentorship challenges the legacy of exclusion and celebrates a new era of connection. Featuring real mentors and mentees, the film highlights P3’s mission to open doors of opportunity for underserved youth through its innovative mobile platform.
Learn more about The Pulse of Perseverance Project at https://www.pulseofp3.org
Directed by: Clark Slater
Produced by: Versus
In partnership with: SixDegrees.org,
The Pulse of Perseverance Project,
and Advertising Week
Hope isn’t always lost. Sometimes it just needs to be noticed. Anchors are everywhere, you just have to start looking.
Suicide prevention and awareness nonprofit Find Your Anchor launches its first brand work in partnership with SixDegrees.org and Advertising Week's Purpose, Produced. Through a visual and emotional system, the campaign shows that connection and joy are all around us.
Learn more about Find Your Anchor at http://findyouranchor.us
Agency: Crispin
Production + Post: Caravan
Director: Kaitlin Scott
Director of Photography: Lorenzo Pace
Sound / Music / Sound Design:
Singing Serpent Studios
Artist: Julianna Riolino
Agency: Rain the Growth Agency
Client Services, Marketing & Project Management: Sue Collins, Chief Client Officer; Beatrice Livioco, Sr. Director of Marketing; Sara Ashcraft, Group Account Director; Lauren Mangano, Account Supervisor; and Emily Dang, Sr. Project Manager.
Creative: Scott McClure, SVP, Creative; Karen Hoagland, Creative Director; Kelly Liszt, Senior Copywriter; Phil Hickes, Senior Writer; Nat Jones, Creative Director/Director; and Iris Brenk, Associate Director, Creative Services.
Strategy: Dan Gallagher, EVP, Brand & Communications Strategy, and supported by Anelise Lambert, Sr. Director, Brand & Communications Strategy.
Production: Jeff Beckerman, Senior Director and Head of Production; Cywinski, Senior Integrated Producer; Templeton Elliott, Digital Video Content Creator; and Kirk Steppe, Senior Producer. Post-production includes Kristin Swanson, Director of Post-production; David King, Senior Editor; Joseph Walter, Senior Editor; and John Bacone, Senior Animator. Digital & Paid Social: Kyle Knutsen, Director of Digital Video, and Shuree Jones, Group Director of Paid Social + Influencer.
We're proud to debut ‘Where our gals at’, a new pro-bono campaign created with our partners at Rain the Growth Agency and Glamour Gals. At its heart, ‘Where our gals at’ is about connection across generations. It captures powerful moments between teenage volunteers and senior women - proving that compassion can look like a brush of nail polish, a shared laugh, or simply being seen. 💅🏽💛
Learn how you can become a Glamour Gal: https://glamourgals.org
SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking initiative amplifying the voices of
six nonprofits driving real change in their communities.
Follow along as we document their journeys!
Are you a creative looking to leverage your talent and expertise for impact? Join our network by texting MISSION to 33777 to stay up-to-date on all the ways you can get involved!
